Attract Qualified Prospects to Your Business

our overall key to success will be a commitment to developing STRATEGY BEFORE TACTICS - we will conduct multiple virtual sessions to complete our research and discovery process in order to outline your initial strategic priorities - our process includes industry, competitor, and keyword research before identifying ideal customer or client personas, crafting a core marketing message and developing a positioning plan...

we will also work with you and your team to select and/or outline a resource to use as a compelling offer for encouraging your website visitors to "take action" and download your OFFER to begin their journey through the stages of your buying process

we will then map your website visitor’s journey and determine a content strategy for guiding them through the stages of your buying process - this content strategy will guide the content development process for your blog and various social channels

we will begin by auditing several elements of your current sales and/or marketing system - this process includes a keyword audit, a content audit, a website “user experience” audit, an SEO audit, a technology audit, and others (as needed)

we will outline internal tasks to properly manage your needs, establish solid communication channels to keep you informed, schedule bi-weekly meetings and working/training sessions (as needed) to facilitate your success and schedule quarterly planning sessions for managing your needs (ongoing services)

we will build inbound marketing campaigns for generating, nurturing and converting leads into paying customers or clients - once we select and/or outline a compelling offer, we will begin building calls-to-action, landing pages, smart forms, segmentation lists, nurturing email templates and workflows to support the campaign (quarterly services - options may vary based on the software subscription selected)

we will work with you to create remarkable content for generating, nurturing and converting leads into paying customers or clients - this content will be shared through your blogging platform, social media channels and throughout your website (weekly OR bi-weekly blog posting services)

we will implement, customize/configure, manage and initially train your team how to use up to 25 tools for growing your business - these tools include a CRM, a campaign management platform, a content management platform, a lead management platform, an opportunities management platform and various sales tools (limited services - tools may vary based on the software subscription selected)

our inbound coaching package is a virtual training program designed for business owners or sales & marketing teams looking to implement an inbound sales and marketing methodology into their business with the guidance of a seasoned inbound professional - this package is a virtual program offering ongoing training sessions in the best practices needed to implement inbound tactics for attracting, nurturing and converting leads into paying customers or clients - this program is specifically tailored to fit the needs of the individual business or sales & marketing team...

we will implement several dashboards to monitor improvements in key performance indicators such as website traffic, contact activity, blogging performance, landing page performance, email performance, and sales team performance - we will also establish benchmarks for measuring overall sales & marketing success...

we will meet with you TWICE A MONTH (every other week) to share reports, analyze our marketing efforts, brainstorm new ideas and plan new campaigns (as needed) - these meetings will be conducted via computer & telephone (on-going services)

we will respond to all emails from you or your team within 24 hours to answer any questions or address any concerns you may have (your assigned client coordinator may respond sooner)

although we will be meeting rather frequently, we are also available via telephone to answer any questions or address any concerns you or your team may have (please schedule as needed)

we will implement a social media management process for building and/or improving your various social media profiles, depending on your needs - this process will include social media platforms such as LinkedIn, Facebook and Twitter (limited services - larger projects may require additional resources)